Beginning on January 28, 2022, the Persian Art (Parsforte) exhibition took place for six days in the lovely city of Rome.
Selected works by Iranian artists in the categories of painting, jewelry design, photography, and handicrafts were on display.
The Area Contesa Art Gallery was more vibrant and successful than ever thanks to the extraordinary attendance of more than 100 artists from a variety of areas, the display of more than 200 items, top visitors, and famous experts.
Additionally, Tina and Teresa Zurlo, two Roman artists and art lovers, as well as my lovely Chiara, made efforts that were truly outstanding and amazing.
As part of the opening ceremony, Ms. Tersa Zurlo gave a formal speech, presented the artworks, and then honored Mario Salvi with a lecture on the idea of art as a universal language and a critique of Iranian artists’ work in terms of style, technique, and performance. At the conclusion of the ceremony, a brief statement regarding Iranian art and artists was given, and the audience was given a full explanation of the participating artists’ works in the presence of university professors and other artists from across the world. The show was opened to the public after a few days of exclusive viewings for collectors and special purchasers, and it had more than 500 visitors on its brilliant first day.
The exhibition was extremely well-received and very profitable in terms of sales thanks to a comprehensive marketing effort that was started by the company’s Rome office and support from the gallery in the following days. Fortunately, the registered artworks across all areas were sold in a way that helped many of the participants financially.
All visiting professors and representatives of well-known apparel and jewelry firms received presents from AmiranArt as mementos on the final day of the conference.
The Amiran Art Collection and the Italian gallery each gave each participant two certificates of attendance, and the various phases of the process were shown on the websites of Amiran, Parsforte, and the Italian gallery.
Thus, the fifth edition of the Rome Exhibition was successfully staged on Tuesday, February 5, and I’m writing this to remember it as I sit here feeling happy, glad, and surprised. Because a three-year responsibility and a moral obligation I was proud to be in charge of were successfully completed, I felt relieved and lighthearted. I’m surprised because I’m unsure of why and how the established order of the universe and predetermined intentions may be so simply lost. But there is always hope—hope for a better tomorrow, hope for never-ending, persistent, and unceasing endeavors. At the conclusion of Via del Corso, in the midst of the day, on the steps of Piazza di Spagna.