Selling Art on Facebook and Instagram

There are many ways to sell artwork. In fact, an artist will encounter a significant number of buyers, collectors, gallery owners, and art appraisers looking for unique pieces. Actual exhibitions are an available way to sell an artwork. However, you can represent your art on social media, including Facebook and Instagram. If you think loading your Instagram or Facebook pages with the images of your art is the end of the story, you are wrong because it is only the beginning of a challenging path. Be active and patient to attract buyers to your page and encourage them to follow you. People should have a logical reason to follow and check your page on a regular basis to see what you have to offer. Convincing people to keep following you could be a challenging task. You must prove their patience is rewarded; otherwise, you will lose their support. Social media is a place to sell your high-priced artworks, so try to establish trust-based relationships with your audience, bring them into the world of artworks, offer profitable items, and expand your communication network. Do not forget that you must be patient to see the fruit of your labor, because it may take some months or even years before you can benefit from selling art on Facebook and Instagram. If you succeed in being patient, Facebook will not disappoint you. It is a powerful and invaluable marketing tool to sell your art, but you must learn to be patient before uploading your art’s images on Facebook and Instagram, and seeing the outcome.

How to Boost Your Chance of Selling Art on Facebook and Instagram?

Successful art sale on Facebook and Instagram, like other platforms, follows some critical principles. Some of the fundamental criteria are presented in the following paragraphs. Being patient is undeniable, social media is not for you if you lack this virtue. However, if you are determined to be successful and sell more art on your Facebook page, please create a professional page to develop your artistic activities and separate it from your personal page. Your page must include relevant and engaging content about your artworks and their creators. Amir Sharifi highly suggests you categorize your art into relevant groups to help your audience find famous works quickly. Unorganized works lead to your followers’ confusion. Modern audience are not patient enough to investigate unclassified content and will lose their patience quickly. Define some categories to organize your artworks to allow your followers to find whatever they need to see. Organizing art kills two birds with one stone; you direct impatient followers towards relevant works and also help new people find the classified content quickly. Provide a brief description for each gallery, so that your followers know what they need. As long as you have loyal followers, the marketing for your artworks will be done efficiently, provided that you employ creative ways to post images of your works to get more orders and likes on your page. Update your artistic page regularly, and share the newest images of your quest in the art world with your fans, and refresh their minds with fresh images of your art. This technique represents you as a productive and committed artist who cares about his art. Keeping your page up to date gives your fans a motivation to follow and check your page periodically. Successful artists make their Facebook page public because it benefits promoting and selling more art.

In contrast, private pages will limit the potential to influence more people looking for new images. Therefore, the artist will be deprived of desirable feedback, messages, and responses from new people. Do not ruin your artistic future by making your page private. Instead, your Facebook page is a place to create artistic relationships with anybody who has something to share in the art world. If somebody tries to communicate with you, please use simple and understandable language to help them start a straightforward conversation. Your followers will increase, only if you pay close attention to this rule, and never leave questions without clear answers. Let us uncover an appealing fact: the more followers you have, the more you will get noticed by galleries and art organizations. That will satisfy you, right? Be prepared for more invitations to exhibitions and art shows.

Do not underestimate the vital role of your followers and fans in the virtual and actual art world. Your Facebook page is the virtual representation of your artistic activity. It displays your evolution step by step, so employ excellent content and share it in the form of a narrative or storyline. Concentrate on your artistic activities such as your art’s final plan, techniques, art shows, works for sale, the potential challenges while creating a work, and your inspiring elements like a relaxing piece of music, a poem, a scene, or similar items. You can call yourself a successful artist as long as more people come to your page and do not unfollow you. Please do not keep them waiting for a long time because they cannot patiently wait to see the subsequent works or the final image of an incomplete piece. Instead, feed them logically and periodically with coherent posts related to your art. Avoid telling your followers about personal life events that have nothing to do with your artistic activities. However, it will help if you elaborate on the reasons for posting non-art topics that your followers can understand them correctly.

Your Facebook page follows various aims, such as getting likes, comments, shares, and art sales. Liking means your followers see your posts and then leave your page. Leaving a comment is a good sign of starting a discussion, and people become curious to read the comments, and consequently, they spend more seconds investigating your art and may share your posts. Sharing your posts will target your goal, and your art will be introduced to more people, new followers will join your page, and the story goes on. Hence, it is highly suggested that you take high-quality photos of your art following the rules of taking such photographs. Upload your art images with precise and complete descriptions and mention the price, title, year of creation, and technique to produce the art. This thorough information helps buyers know what they want to purchase. Ask your loyal followers, friends, and family members to share your posts; however, never ask strangers because your request has no profit for them, and they will not do it. If you post some images providing the chance to leave comments, you have gone through half of the way. Create meaningful connections between your art and identifiable ideas, philosophies, social and environmental issues, and topics to engage more people. Use this to your advantage. Your followers’ comments appear on their pages too, and anybody who sees these comments may find them exciting and come to your page to explore your art. If you have the fortune bird on your shoulder, they will follow you. Enjoy the pleasant expansion of relationships, and attract new buyers.

In the topic concentrated on selling artworks on Instagram, Amir Sharifi advised the artist women of Isfahan to put their art on a wall and then take photographs.  The same principle goes for selling art on Facebook and Instagram. Display your art to persuade, and give people logical reasons to buy them. Your valuable art must enrich something far beyond visual beauty, and the viewers must confirm your art’s uniqueness. If people can form deep relationships with your art, the chance of buying your pieces will increase. Sometimes, it is excellent to remove, shift, or relocate some posts in your page instead of adding more and more. Do not surpass the fine line between attracting and overwhelming people. Add your online store’s link to remind followers to buy your art. Dedicate a part of your day to responding emails, especially the ones asking about your art’s price.

Critical Do’s and Don’ts of Selling Art on Facebook and Instagram

• Please do not ruin your good reputation by not answering your followers’ comments; otherwise, you cannot refer them to your site and maximize its traffic. Facebook is a fantastic tool to achieve this goal; however, avoid uploading images lacking clear descriptions and basic information. Instead, set appropriate explanations, then press the send button.
• Do not promote yourself on other artists’ pages unless they ask you to do it.
• Do not mention other people unless your post is related to them or you have a good reason, and the mentioned person knows it too.
• Most people know how to use PayPal to pay the price of a purchased piece of art. Give the buyers your PayPal account address, then teach them how to transfer funds. If you cannot access international bank accounts, Amiran Art company will help you.
• A group of artists devote a portion to charity institutes’ sale prices, so more people try to buy their art. Helping charities give people and galleries a good reason to buy your art.
• Do not increase or decrease your art price dramatically unless you have good reasons.
• Use proper sentences to persuade people for buying. For instance, you may say: “I will sell a collection of my pieces for $600, which were previously sold for $900.”
• Create a limited number of your works and make them rare. Massive production will ruin your art’s value.
• Free shipping is another point in helping you sell your art on Facebook and Instagram. You may promote your base prices to balance the process.
• If you need consultation, complementary information, and scientific art evaluation, contact me (Amir Sharifi) or Amiran Art experts.